This Works Media partnered with Wipro Maxkleen & Pad Integrated to create a vibrant and culturally rooted digital film for Sankranti, celebrating festive moments and home cleanliness. The project involved concept development, casting, direction, and end-to-end production, highlighting Maxkleen’s role in preparing homes for the festivities. Shot across authentic regional setups, the film blended traditional visuals with modern storytelling to resonate with South Indian households. With vibrant visuals, festive music, and relatable family interactions, the campaign successfully brought out the essence of Sankranti while reinforcing Maxkleen as a trusted household companion. The final film was distributed across digital and retail platforms.