For Beluga Cafe, This Works Media created a wave of engaging, trend-led video content tailored for Instagram. From hopping on viral trends like the Hi Barbie challenge and What Do You Do For a Living?, to crafting aesthetic food close-ups and ambience walkthroughs, our videos positioned Beluga as more than just a cafe—it became a content-worthy hangout spot. Every reel was designed to spark shares, stories, and cravings—making Beluga a regular on Hyderabad’s Instagram feeds. Blending modern masculinity with cultural depth, we crafted a distinct visual language through stylized shoots and digital storytelling. Our work helped shape The Statement into a bold, trend-driven label, resonating with its audience both online and in-store.