This Works Media partnered with The Statement by Anand Bazar to launch and build the brand’s identity from the ground up. Over the past two years, we’ve led its creative direction—managing everything from content shoots and campaign planning to social media strategy and execution. Blending modern masculinity with cultural depth, we crafted a distinct visual language through stylized shoots and digital storytelling. Our work helped shape The Statement into a bold, trend-driven label, resonating with its audience both online and in-store.